Happy White Day

Today is White Day in Japan. While St. Valentine's Day is celebrated on February 14, White Day is celebrated a month later on March 14. White Day is a Japanese creation. In Japan, the women would give presents (chocolates) to men on Valentine's day. On White day, men are supposed to return the favours received on Valentine's Day.

Valentine's Day was said to be imported to Japan in 1958 by a Japanese confectionery company. White Day is believed to have been introduced by a marshmallow manufacturing company in the 1960s. The white marshmallows gave the day its name but other variety of gifts such as flowers, candies and others are more popular over the years.